South Tyrol, with its capital city Bolzano, is the most important apple cultivation area in all of Europe (Trentino-South Tyrol covers 70% of apple production in Italy and 15% of the production in Europe) and offers the ideal setting for Interpoma. The tradeshow about the apple takes place in a two-year cycle and in 2010 Interpoma with its 354 exhibitors from 18 different nations gave the welcome to 14.240 professional visitors from 58 different countries. From 15th to 17th of November 2012 Interpoma will again welcome the foremost experts of the apple sector in BolzanoThe convention event with the name "The apple in the world" is unique throughout the world and has gone on to become a “must” for insiders in the sector: an ideal forum for getting information about the latest trends, selections, and products, as well as the optimal place to do business.