New Duo of Trade Fairs in Moscow Will Offer Synergetic Effects for the Horticultural Sector in Russia and the CIS

This year, FLOWERS IPM Moscow will cooperate with EXPO FLORA RUSSIA. The three organisers reached agreement about this in Moscow on Tuesday. FLOWERS IPM is a joint venture between MESSE ESSEN and the Moscow fair organiser International Exhibition Complex (IEC of AREC). EXPO FLORA RUSSIA will be staged by HPP Exhibitions, Amsterdam.

With the cooperation, FLOWERS IPM will be provided with a strong partner in the field of cut flowers on the occasion of the 20th event. The range on display at FLOWERS IPM and EXPO FLORA RUSSIA in Moscow at the end of August will thus be an absolute must for all professionals from horticulture as well as from the plant and flower industries in Russia and the CIS. On four days, both trade fairs will present the most up-to-date and most comprehensive cross-section of subjects relevant to the sector - including a large number of product innovations and future trends. The organisers will place particular emphasis on the country participations which will now be able to portray themselves in a wider available range. Last year, Poland, Germany, Denmark and Korea were represented at FLOWERS IPM with large cooperative booths. This year too, the trade fairs will receive official support from the Russian Ministry of Agriculture and from the City Administration of Moscow.

The new constellation will need more space: The three organisers are making plans for around 26,000 square metres of which FLOWERS IPM alone will occupy around 20,000 square metres. The modern fair halls in the All Russian Exhibition Center in Moscow are designed for the strong growth in the available range and will thus offer the appropriate setting for the duo of trade fairs.

FLOWERS IPM and EXPO FLORA RUSSIA will take place on August 28 - 30, 2013.