FLORALIA, A WORLDWIDE EVENT

For nine days, Feria Valencia will be dressed up in flowers thanks to Floralia, a huge multicolour exhibition of flowers and ornamental plants from Spain and the rest of the world. The superb quality and beauty of Floralia has won it a reputation as the world’s largest ornamental plants and flowers show.

THE BEST OF THE BEST

The show consists of gardens and other spaces created and designed specifically for the occasion. This is an unrepeatable opportunity for producers and distributors of ornamental plants and flowers to present their most spectacular proposals to trade professionals and general public alike, and to boost their profile, create an image and display products.

ONCE EVERY FIVE YEARS

Floralia is an exceptional event held once every five years. The huge interest it arouses has encouraged the format as a touring show, and it is held in one of the five European cities who have the privilege of hosting Floralia (Valencia, Ghent, Nantes, Budapest and Genoa).

A HISTORY FULL OF SUCCESSES

The first Floralia took place in Ghent, Belgium, in 1809, with the active support of the Belgian Royal Family and the bourgeoisie of the country. Since 1839, the exhibition has been organised every 5 years in different cities.

FLORALIA AT FERIA VALENCIA

Floralia was held for the first time at Feria Valencia in 1974. That first exhibition, which had a huge social impact, was visited by more than one million professionals and members of the public.Other Floralias were later organised in Valencia: in 1978, 1982, 1986 and 1990. With an exhibition area in excess of 50,000 square metres, 305 exhibitors and 11,284 trade visitors, the 1990 event confirmed Floralia’s importance as an event with a wide repercussion not just locally, but in the whole of Spain and also internationally. On another note, Floralia always brings with it an increase in exports for that sector, demonstrating its power to inject dynamic energy into the local economy in Valencia.

AIF, INTERNATIONAL FLORALIAS ASSOCIATION

AIF is the association grouping the five Floralias holding an exhibition every five years in one of the member countries. The association manages the European Floralias Circuit. Only the AIF cities can host Floralia, making the exhibition a unique and exclusive event.
The five AIF members:

• Royal Society for Agriculture and Botany of Ghent (Belgium)

• La Fiera di Genova (Italy)

• Les Comités des Floralies de Nantes (France)

• Hungarian Horticultural Council of Budapest (Hungary)

• Feria Valencia (Spain)

FERIA VALENCIA AND VALENCIA, THE PERFECT SETTING FOR FLORALIA

Feria Valencia is now one of Europe’s most important exhibition centres and a world leader in the trade fair sector.
On the other hand, Valencia is an attractive, lively city with a long-standing floral tradition, always looking to provide new incentives for its citizens and for tourists, demonstrating its many cultural, social and economic attractions. Events like the 2007 America’s Cup and the Pope’s visit, or emblematic projects including The City of Arts and Sciences, have created a new Valencia. This is the setting for Floralia, a further boost for the image of this emerging Mediterranean city.

OTHER ACTIVITIES

Floralia is more than an exhibition. And that is why it organises other activities, like the Competition awarding the best entry, or the FLORALIA 2007 International Congress, an event tackling issues related with gardening and landscaping.